![]() This smaller 5-passenger SUV is primarily for those consumers, as Gonzalo puts it, want to reward themselves and want more car. Produced in Oakville, Ontario, technically the Edge doesn’t fall into the small category, but we know shoppers will cross-shop it with the other two before even considering the mid-size Explorer. Latest Generation: the current Edge remains in its second-generation since 2015, but saw a hefty facelift in 2019 which includes the burlier Edge ST (seen in pictures above). To learn everything about the new arrival, read our full Bronco Sport overview here. The Bronco Sport Badlands – the most off-road focused grade available, much like Jeep’s Trailhawk trim – gets 8.8-inches of ground clearance, which is an inch more than the Escape and contributes to competitive departure, approach and breakover angles.Įnd of the day, the Sport will likely be the Ford Bronco‘s volume selling model for everyday consumers looking for an Escape with more off-road capabilities. And while the Bronco Sport may share DNA with compact SUV sibling Ford Escape, the similarities end there. When Ford put together its plan for the Bronco’s comeback, it identified the need for a smaller model below the main 2- and 4-door off-roader – something that was more of an everyday vehicle for a customer base evenly split between male and female buyers. Latest Generation: the Bronco is all-new after taking a long break the 2021 Bronco is the first year, arriving at dealerships early 2021. It’s also a great entry level vehicle for those new to the Ford brand, and good option for loyal customers looking for a smaller package wtihout the compromise.” From young buyers to inner city types looking for an easy to park vehicle with a higher ride height offering security and confident driving dynamics will gravitate to this one.Īs Contreras puts it, “EcoSport is a great alternative for customers moving from cars to crossovers. Who’s buying the Ford EcoSport?Īs people move from cars to crossovers, compact utilities like the EcoSport make sense. They’re small and affordable but automakers cram them with features while focusing on cargo space which is why they’re so appealing. Not as hyper-competitive as the Escape’s small utility market, but these mini crossovers could be next. The Ford EcoSport falls into a growing segment with new entries every year. Latest Generation: the EcoSport is currently in its second-generation since 2012. So, let’s take a look at the Blue Oval’s 5 smaller SUVs. The latest Escape and Edge both get a new rotary gear shifter which creates more space and cargo up front Co-Pilot 360, a suite of 5 primary safety features, are also standard in these two models. So we make sure to incorporate features that consumers actually want and value.” We know they’re asking for all-wheel drive, driver assist technology, and other features that will make their lives easier. Expect FordPass and FordSync across all three variants, including embedded modems with 4G LTE WiFi that connect up to 10 devices.Īs Gonzalo puts it, “We’ve been listening to our customers all these years. First, what do the EcoBoost, Escape, and Edge have in common?Īside from the sporty, sleeker design, Ford ensured each model is packed with tech. To get a better idea of these small Ford utilities, we sat down with Gonzalo Contreras, Product Marketing Manager SUV/CUV Canada, to learn more. Let’s take a closer look at the mini EcoSport, small utility Escape, the new Bronco Sport, the medium-size Edge including the sportier ST version, and the all-electric Ford Mustang Mach-E compact crossover. Ford’s lineup of smaller SUV and crossovers models are growing.
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